The invisible shift

Public debate mainly focuses on large companies announcing thousands of job cuts. Yet a much more diffuse transformation could be taking place within small businesses. In Switzerland, SMEs account for more than 99% of companies and around two-thirds of employment.[1] Every day, they purchase services in accounting, communication, web development, writing, translation, administrative support and

The invisible shift »

From consumer to creator

A productivity gain does not automatically create wealth. AI now makes it possible to get results faster. But as competitors gradually gain access to the same tools, the value of generic work decreases. Value shifts towards those who own the system, understand the client’s business and can reproduce the solution at low cost. The important

From consumer to creator »

A possible cognitive divide

We often talk about artificial intelligence as a technological revolution. This view is probably too narrow. AI is arriving at a time when several historical transformations are overlapping: geopolitical fragmentation, demographic ageing, political polarisation, weakening institutions, climate change and increasing automation of the economy. Taken separately, each of these phenomena would already be difficult to

A possible cognitive divide »